Digital Content Executive - Creative Storytelling & SEO Optimization

Join Taylor's Education Group as a Digital Content Executive in the vibrant heart of Bali! We're seeking a creative and data-driven professional to craft compelling digital content that elevates our brand, engages diverse audiences, and drives measurable results. In this role, you'll collaborate with our marketing team to develop and implement content strategies that align with our SEO goals, leveraging tools like Google Analytics and SEMrush to track performance and refine our approach. This is an exciting opportunity to shape the digital narrative of Taylor's Education Group, working alongside a dynamic team in the beautiful setting of Canggu, Bali.

As a Digital Content Executive, you'll dive into the creative process, crafting stories that resonate with our target audience. You'll work with copywriters, designers, and developers to produce high-quality content across various digital platforms, including our website, social media channels, and email campaigns. With a focus on SEO optimization, you'll ensure our content ranks well on search engines, driving organic traffic and enhancing our online visibility. This role offers a unique blend of creativity and analytics, allowing you to make a tangible impact on our brand's digital presence.

📋 Tanggung Jawab Pekerjaan

• Develop and implement content strategies that align with SEO goals and brand objectives.
• Create engaging, high-quality digital content for our website, social media, and email campaigns.
• Conduct keyword research and optimize content for search engines using tools like Google Analytics and SEMrush.
• Collaborate with the marketing team to ensure content aligns with broader campaign goals.
• Analyze content performance metrics and provide insights to refine our content strategy.
• Stay updated with industry trends and best practices in digital content creation and SEO.
• Work closely with copywriters, designers, and developers to produce cohesive and effective content.
• Monitor and adjust content strategies based on performance data and user feedback.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience in digital content creation and SEO optimization.
• Proficient in using SEO tools such as Google Analytics, SEMrush, and similar platforms.
• Strong understanding of content marketing principles and strategies.
• Excellent writing and storytelling skills in both English and Bahasa Indonesia.
• Creative and innovative thinker with a keen eye for detail.
• Ability to work collaboratively in a team environment.
• Passionate about education and committed to supporting Taylor's Education Group's mission.

🛠️ Keahlian

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